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£1 million Regional Promotional campaign update

The £1 million regional promotional campaign launched in early February and is aimed at attracting visitors from London and the South East, Midlands and Birmingham.

Funded by the South West RDA and various regionally based public and private partners (including all 9 of the region’s Destination Management Organisations), the campaign aims to attract additional visitors out of the main summer holiday season.

South West Tourism has been busy since June last year, co-ordinating the latest promotional activity on behalf of the region’s tourism industry, which includes mini campaigns around a number of themes: Business Tourism, Festivals & Events, City Breaks, Countryside breaks, Taste, Green Breaks, family holidays, activity breaks, and a campaign is also planned for the USA.

Look out for the campaigns launching in February: Details below